FOUND. Because Details Matter.

There comes a time when men stop settling for “good enough.” When they stop reaching for whatever’s on sale in the drugstore aisle and start demanding more from the products they use daily. That time is now. And that product is FOUND.

This is more than a brand launch. It’s a declaration.

FOUND. is a bold, modern hair brand built for men who know that style begins with care—and care begins at the roots. Vegan. Sulphate-free. Cruelty-free. Formulated with purpose and without compromise, FOUND. is here to redefine how men look at their hair—and themselves.

Why I Built FOUND.

Before I created FOUND., I stood on the other side of the camera.

As a model, I worked with some of the best in the business—barbers, stylists, hair directors, and grooming experts at the top of their game. I’ve had my hair sculpted, sprayed, and styled across editorials, runways, campaigns, and commercial shoots. I know what great hair looks like—and more importantly, I know what it feels like when your hair is truly cared for.

But what I didn’t see in the market was a brand that spoke directly to us. Men who care about grooming, who pay attention to detail, and who want products that perform without the fluff, fakery, or outdated gender clichés.

So I built FOUND. for men like me. For men like you.

Because great hair isn’t just a look—it’s a foundation. That clean, sharp feeling you get after a fresh haircut? That boost of confidence when your hair falls exactly how it should? FOUND. is built to bring that feeling into your daily routine. This is hair care that grounds you, lifts you, and gets you out the door looking like the best version of yourself.

Clean. Effective. No Bullsh*t.

Let’s get one thing clear: FOUND. doesn’t just look sharp—it works.

Every formula in the FOUND. line is powered by clean, plant-based ingredients chosen for performance, not trends. No sulphates. No parabens. No animal testing. Just elevated essentials designed to strengthen, nourish, and style with precision.

Whether you’re growing it out, keeping it tight, or dealing with thinning—FOUND. meets you where you are. Because hair care isn’t about hiding flaws; it’s about owning your look. Every day.

I didn’t cut corners. I cut through the noise.

The men’s grooming aisle is cluttered with products that promise confidence but deliver mediocrity. I wanted to create something different. Something worthy of the time and effort you put into your appearance. Because when your hair looks right, everything else follows.

And beyond performance, FOUND. stands for something bigger. Our formulas are 100% vegan and cruelty-free—because looking good should never come at the cost of the planet, or any creature on it.

FOUND. isn’t just about shampoo, conditioner, and styling cream. It’s about helping men elevate their routines without apology. It’s about showing up sharper, more confident, and more in control—whether you’re heading into the boardroom, the barbershop, or a first date.

It’s about the quiet power of paying attention to detail. Of refining the things that others overlook.

Because those little things? They’re never little.

This launch isn’t a trend—it’s the beginning of a movement. For men who know that self-respect starts in the mirror. For men who care about quality, sustainability, and style. For the guy who’s done with shortcuts and finally wants something built with purpose.

This is just the beginning for FOUND. We’re here to raise the standard in men’s hair care—and soon, skin care too. Because aging isn’t something to fight. It’s something to master. And FOUND. will be right there with you, helping you own every step with confidence, clarity, and class.

This is FOUND.

Essential. Elevated.

Because Details Matter.

By: Christopher Johnson